Ventra is an electronic fare payment system for the Illinois Regional Transportation Authority which replaced the Chicago Card and the Transit Card automated fare collection systems in 2013. Grisko, LLC became the agency of record for the historic launch. We directed the production of all integrated marketing communications for cross-functional projects for Ventra. This included the branding, social media, website front-end development, community outreach and events, collateral, video, retail point-of-sale and training materials across owned/earned/paid and multichannel campaigns across print, digital, radio, TV, outdoor and transit.Â
My Role: Production Manager