ICP joined IHG's roster of agencies in 2024. We united technology, global reach, and a skilled creative production team to address their growing demand for content marketing. Our 360º approach included pre-production advice for localization and post-production adaptation. For this we led the implementation of Celtra for automated animated banner ad production and enhanced the use of Figma for more efficient automation of static banner ads. Ensuring their content resonated across global audiences.
My Role: Production Project Director & Executive Producer